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Sales overall are on plan. But, what’s really happening below the surface Something invisible today could be a big problem tomorrow.
Current Situation:
You are facing a new world – greater complexity in product lines and channels, more demanding consumers and shorter cycle times. You have unprecedented amounts of data with which to make smarter decisions. The challenge is making sense out of the data – rapidly and ahead of the competition.
That’s the industry’s soft spot. It’s not about the quantity or quality of the data. It’s about harnessing its power. It’s about managing the limitations of human intervention and exploring data to get to the root cause of a problem (or an opportunity). You want your creative minds to focus on solutions not on “subjective data exploration”.
Technology:
BI Business Events monitors your business information and reveals real unique changes, weeks or months before they would have been identified through typical analytical approaches. The identified changes are not speculative, “guesstimates”, or hypothesis-driven. They are root causes based on a comprehensive statistical analysis of all the available data. They offer insights at the level of granularity needed to address a problem – not a level where you are solving a symptom and not a level where you are over solving the perceived problem.
It provides unprecedented insights, for example:
- Volume/market share changes;
- New product performances;
- Promotional programs impact;
- Marketing campaign outcomes;
- Competitor activities.
Solution:
The solution is an automated, causal-focused, early warning system. The engine, Verix technology, turns over every rock, pebble and grain of sand in your business, continually searching for changes that require attention.
BI Business Events Versus Traditional Analytics:
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Traditional Solutions
- Reactive, partial coverage - exploration driven or based on predefined summarylevel reports. Surprises are identified, if at all, after the fact;
- User defined rules, thresholds and reports - users have to pre-define areas for reporting and/or manually pre-define thresholds and business rules;
- User driven, time consuming analysis - manual “slicing and dicing” data in order to find and understand business changes;
- Analyst tool - analyst skill sets are required in order to create reports, navigate and explore the data;
- Root source is very hard to find manually - requires extensive manual investigating, using exploration, comparisons and rules. Reflections can not be identified;
- Based on user and analyst experience - bias may impact search and mislead results;
- Long deployment, intensive training - requires development - configurations, rules, queries, etc. Users must be proficient in complex navigation.
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BI Business Events
- Proactive, full coverage - automatically finds and reports any unique changes from expected behavior as soon as it occurs;
- No rules, thresholds, or query specification - time series and machine learning, advanced analytic engine automatically finds where unique business changes are and reports them;
- Hands off, automatic detection - the system analyzes all levels of data –slicing and dicing has already been done automatically root source has already been identified;
- Solution for users at any level - no technical / analytical skills needed. Analysts can explore the reported events further;
- Automatic root source identification - isolating focal points (root sources) of occurrences of business changes. Reflections are filtered out;
- No analyst or user opinion bias - pockets of strengths and weaknesses are automatically extracted from data;
- Rapid deployment, minimal training needed - no rules, thresholds and query maintenance. Simple e-mail or browser interface. Users are focused on issues- minimal need for exploration.
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BI Business Events is the product of Gilon Business Insight.
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